VẬN DỤNG MARKETING XÃ HỘI VÀO GIẢI QUYẾT CÁC VẤN ĐỀ XÃ HỘI

VẬN DỤNG MARKETING XÃ HỘI VÀO GIẢI QUYẾT CÁC VẤN ĐỀ XÃ HỘI

NGO THI HONG NHUNG
Summary: 
The economic development of a country is always associated with social issues. A developed economywill meet all the needs of society, conversely, a stable society will promotesustainable economicdevelopment. Instead of propagating information dogmatically, nowadays, organizations have followed the way of marketing that is understanding the needs of the target audience first, then building relevant programs. This article focuses on clarifying the basis of applying social marketing theories to solve social problems. In addition, the article provides an overview of social marketing as a reference and inspiration for new research directions in this field.
Keywords: 
Marketing
social marketing
behavior
social issues.
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How to Cite: 
NGO THI HONG NHUNG, ,2019, VẬN DỤNG MARKETING XÃ HỘI VÀO GIẢI QUYẾT CÁC VẤN ĐỀ XÃ HỘI, WOMEN'S SCIENCE JOURNAL, 44-52, 8, (http://tapchikhoahoc.hvpnvn.edu.vn./van-dung-marketing-xa-hoi-vao-giai-quyet-cac-van-de-xa-hoi-0)

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